I can't begin to convey how much I love this store, brand and the dynamic results of true collaborative design. New Balance recently launced their official website covering the NYC Experience store. Featured on the site is this inspiring in-store video tour and an in depth look at the front art sculpture. The three primary parts of the installation's design and concept are conveyed through an impressive interactive user experience showcasing: History, Evolution and Contempory. Click on the image above, check it out and enjoy!
This summer in the last stages of production on the New Balance Experience store, my alma mater Savannah College of Art and Design, stormed Red Hook to film my studio in action. It was an incredible honor to be able to share the richness SCAD has contributed to both my education and life as a whole. Please sit back and enjoy the next 3 minutes as I share my journey, passion, crazy notions and ever-evolving vision. Many mahalos to all who helped me get here; it's been a wild ride indeed!
New Sky Visual Merchandising design, production and installation by Nikole Nelson Studios.